New Faculty | 2015

Nancy Guo

School of Business - Marketing

Nancy Guo holds a PhD in Marketing Science from Rutgers University. She worked as a visiting Assistant Professor at University of New Haven from 2014-2015, before joining CSI. She has taught marketing research, marketing principles, and social media marketing, and positions herself as a marketing modeler who uses tools from statistics and economics to address firms’ strategic marketing problems and consumers’ social economic behaviors. Her research interests include digital marketing, marketing and supply chain interface, firm strategies, social influences and social consequences of consumer behaviors. Dr. Guo was attracted to CSI by its highly regarded programs, as well as the collegial environment which offers a great potential for interaction and collaboration opportunities.