Dan Zhang (Assistant Professor) earned her Ph.D. in marketing from Temple University. Prior to moving to the U.S., she was Assistant Professor of Art Design at Renmin University of China, Beijing. As an industrial designer, she cooperated with Chinese and international companies in various industries including electronics, telecommunication, machinery, etc. Being on the Project Review Board of Beijing Governmental Procurement Center, she contributed to notable review projects involving Beijing 2008 Olympic Games and Capital Museum of China. She has been listed in Cambridge Who’s Who since 2009. Her current research interests include product development and innovation, psychology of aesthetics and expertise, consumer judgment and decision making, sensory marketing, sustainable marketing, and luxury branding.
