Catching up with Professor Emeritus Frederick Binder

Professor emeritus Frederick Binder has had a positive impact on many aspects of CSI during his 24-year tenure with the College.

Professor emeritus Frederick Binder made quite an impact on CSI during his 24-year tenure with the College (from 1974 to 1998). Beyond teaching at the undergraduate and graduate levels, and chairing the History Department, he founded the Master of Arts in Liberal Studies [MALS] program, was instrumental in gaining approval for the MA in History program, helped to establish the General Education program, assisted in bolstering the number of faculty in the History Department, and served on the College Council and University Senate. He also was an associate dean for five years prior to the merger of Staten Island Community College and Richmond College.

Although he is retired, Prof. Binder still stays in touch with CSI, attending retirement and Christmas parties, and maintaining connections with some of his students. This is no surprise as he says that he has “very strong wonderful feelings about this College, the 24 years [that I spent here, out of 43 total]…I loved teaching, I loved the students.”

A self-described “natural-born ham and a bit of an actor,” who loves the classroom, he recalled that he used to tell his students, “I come from Massachusetts. I’m here to convert you to high culture. So it was fun.” Prof. Binder was so effective in the classroom that he received a Dolphin Award for teaching in 1983.

He also looks back fondly on his time in the History Department. “Being in the History Department, which is one of the strongest in the College, I had great colleagues. To this day, you have a perfect balance of scholarship–people who write books and publish books, but people who are also totally dedicated to teaching.  This is what makes this College wonderful.”

Another thing that makes the College wonderful is the MALS program, because it encourages people to go back to college and earn an advanced degree. Prof. Binder blazed the trail for the program at CSI in the early ‘80s. He notes that back then, MALS “was a new program developing at some of the best colleges in the country, geared toward adults, particularly adults who did not have a liberal arts background, but might have had a professional background. I knew that there was a large population of adults on Staten Island who would love to come back to school. The majority were women, but not all, I’d say about 60/40, who just had time on their hands and interest in studying things they had never studied before and I thought this would be the ideal program. We attracted people from all backgrounds and it’s been extremely successful. It’s a rigorous program, but it’s a delightful program.”

The program was a success then, as it is now. Prof. Binder notes in the beginning that MALS was received “very well. We had no problems filling the classes at that time and many of the students had graduated from other colleges, lived on Staten Island, but really didn’t know the College that well.” Others came from CSI or elsewhere and some went on to get PhDs.

Prof. Binder also attended and spoke at the November 2008 MALS 25th Anniversary Reunion on campus, stating that the event “was really something because I had students whom I had 25 years ago come back. Even secretaries who had come and gone came back.”

So, now that he has been gone for a while, what does he miss most about CSI? “I miss the students and standing in front of the class,” he says, adding with a chuckle “I don’t miss grading papers, because I gave only essay questions.”

Even though he is no longer in the classroom, Prof. Binder is keeping current in his field. He is co-editor of a two-volume social history called The Way We Lived: Essays and Documents in American Social History, now in its sixth edition, a work that joins the five books that he wrote while he taught at CSI.

Prof. Binder continues his contributions to the College, including a planned gift. He is among a group of donors who have made financial or estate gifts of any size through wills, trusts, and other planned gifts. These donors are members of CSI’s Legacy Society. To request information on how you can make a planned gift, please call 718.982.2365 or email foundation@csi.cuny.edu.

“Savor the Flavors” Combines Great Food with Student Support

After last year's success, attendees at this year's Savor the Flavors will again have the opportunity to sample some of the Island's best cuisine and support student scholarships.

The CSI Alumni Association and Supporting Sponsors Liberty Mutual and National Grid are giving the Staten Island community the chance to stimulate their taste buds, while raising funds for scholarships. “Savor the Flavors: Celebrate Our Island’s Diverse Cuisine” will be held on Sunday, March 27 in the Center for the Arts Atrium (Building 1P) from 2:00pm to 4:00pm.

The fundraising event is chaired by James McBratney ’05, CSI Alumni Board Member and President of the Staten Island Restaurant and Tavern Association, and features Guest Celebrity Chefs Rob Burmeister and John Sierp, from the Food Network’s Chopped, who will be on hand to judge the top-three winners for Best Dish and Best Dessert.

“Savor the Flavors” attendees will not only get to taste the signature dishes of popular Borough restaurants, but they will also gain insight on how they are prepared. There will also be much more than just food, as guests will be treated to desserts, wine tasting, beverages, raffles, and music, donated and provided by Alumni Board Member Robert Ferone ‘86, of PartyHostDJs.com.

Although “Savor the Flavors” promises to delight the palate, it’s most important contribution will be its support of students at the College, as all proceeds will go to benefit scholarships.

The list of restaurants who are generously donating their signature cuisine include: Afternoones, Alfonso’s, Angelina’s Ristorante, Arirang, Bayou, The Beer Garden, Bocelli, Bridge Tavern, Bruno Pasticceria, Cake Chef/Cookie Jar, Canlon’s Restaurant, Celebrate at Snug Harbor, Da Noi, Dosa Garden, España Restaurant, Jimmy Max (Westerleigh & Great Kills), Joe Mozz Gourmet Shop, Killmeyer’s Old Bavaria Inn, La Candela Española, The Lake Club, Manor Restaurant, Mother Mousse, Nucci’s (North & South), Paesano’s Pizzeria, Oriental Plaza, Park Café, Pepperjack Grill, R. Ippolito Distributing (specialty beers), San Rasa Sri Lankan Cuisine, South Fin Grill, Venezia, The Vanderbilt, Vino Divino (wines), and more.

Ticket prices are $40 per person; $25 for seniors, students, and veterans; and $50 at the door. For more information and to RSVP, call 718.982.2365 or email alumni@.csi.cuny.edu.

CSI Honors Matty White with Men’s Basketball Alumni Game

Mrs. Dolores White (fourth from left), her children, and grandchildren accept the plaque dedicated in memory of former Assistant Men’s Basketball Coach Matty White.

The College of Staten Island Men’s Basketball program, last Saturday, welcomed back its alumni for the first time since becoming a four-year college, dedicating the event to the memory of former assistant coach Matty White. A 17-year member of the Dolphins’ staff from 1987 to 2004, the game was renamed the Matty White Men’s Basketball Game in a pregame ceremony. White lost his battle with kidney cancer in May 2010. He was 74. 

Principal organizer Craig Sleap ’01 crafted the idea with Head Coach Tony Petosa ‘86. The event raised funds for the Basketball program in White’s name, with plenty of support from the CSI Alumni Association.

After opening remarks by Petosa, the alumni were welcomed onto the court alongside several members of the White family, including his wife Delores, and his sons Matthew and Ken, who also served as honorary coaches. The family was presented with a plaque commemorating the renaming of the event, and Coach White’s grandson Patrick, who wore his grandfather’s coaching shirt, threw up the ceremonial jump ball.

“Through the years we’ve gotten a lot of support from our alumni, but seeing them all here collected for this cause was very special,” said Petosa, who played alongside and coached a grand majority of the alumni who participated in the game itself. “I think Coach White would have gotten a kick out of it, and it speaks to what these guys think of him.”

The rousing event was played on the main gymnasium floor of the Sports and Recreation Center prior to the CSI Men’s Basketball game against CUNYAC-rival Hunter College. Time Warner Cable-Staten Island 76 covered the event and aired portions of the Alumni Game as well as pregame ceremonies during the afternoon’s telecast. Alumni were treated to a game jersey, a gift bag courtesy of the Alumni Association, and a full luncheon, post-game. Several area businesses added to the cause as donations were made by A&C Superette, Beyar’s Market, and Bagels ‘n Buns. Alumni board member James McBratney ‘05, whose establishment, Jimmy Max, is a neighborhood staple, was a principal donor as well.

“It was a great event,” said Sleap, who organized the luncheon, solicited sponsors, and personally reached out to several alumni to boost attendance. “Seeing everyone again was really overdue and we’ve already gotten so much great feedback and people who want to help make this event bigger and better each year.”

Sleap was also quick to mention the overlying importance of the event.

“Coach White was special to all of us and it went beyond basketball,” he said.  “He made us laugh and enjoy what we were doing, but he was serious about making us better basketball players and to conduct ourselves the right way off the court. He had high standards for us.”

Alumni participating in the event included former coaches Angelo Aponte (1977-1978) and Evan Pickman (1978-1984), who served as coaches for the winning Blue team, which scored a 93-77 win over the Black team. Teams were set up randomly and featured a host of great Dolphins. George Wonica ’73 scored one of the game’s first points for the Black team, while Gerard Nicholson ’88 buried a pair of three-pointers to give Blue a halftime lead that carried through the second half.

All-time leading scorer Michael Stewart ’05 was on hand, along with David Paul, who won a pair of CUNYAC titles between 1998-2002, and is now a member of the Harlem Wizards. Other notable returnees were Kirk Staine ’95 and John Cali ’99, among CSI’s all-time assist and steal leaders. Brian Gasper ’00, a former four-year player who coached the Dolphins during the 2002-2003 season, and is now a police officer in Coral Springs, FL, made the trip up to the College to participate, as did Eric Andres ’02 from Washington, DC.

A collection of non-participating alumni and former players were on hand as well, taking in the game from the sidelines and stands, including Jay Chazanoff ’65, Gunnar Oberg ’87, Steve Phillips ’83, Swithin McWilliams, Keith Hudson’74, Bill Felci, and John McCue (former staff). Alumni Board member, Michele Karpeles ‘10 was also on hand, cheering from the stands.

“Every time I see these guys it’s a great time,” said Gasper, who still keeps many close friends from his playing and coaching days. “To see it, along with honoring Coach White, makes it even better. I can’t wait to do it again next year.”

To top off the day’s event, through registration and separate donations, the Alumni Game raised over $1,000 in fundraising dollars for the CSI Men’s Basketball program.

“The CSI Alumni Association is proud to have partnered with Athletics and our alumni athletes for this inaugural event,” said Jennifer Lynch, Associate Director of the Alumni Association. “The legacy of our athletes and Matty White was evident on the court as our alumni demonstrated great sportsmanship and camaraderie. The White family commented on how touched they were by the dedication, the great turnout, and reminiscences shared by our alumni.”

Although a 2011-2012 date has not been set, planning is already in the works for next year’s Matty White Alumni Game. Those who are interested in being included in a mailing list as the event unfolds can contact Tony Petosa at 718.982.3166 or Associate Athletic Director David Pizzuto at 718.982.3169.

CSI Men’s Basketball Alumni Game to Be Held January 29

The CSI Men's Basketball program will hold its first alumni game this Saturday at 11:00am.

It has been a long time coming, but the College of Staten Island Men’s Basketball program will be holding its Inaugural Men’s Basketball Alumni Game on Saturday, January 29, at 11:00am at the Sports and Recreation Center. Designed to welcome back alumni who played for CSI both when it was a two- and four-year institution, the event will be used as a fund- and friend-raiser for the program, with all proceeds generated supporting the program in the name of late Assistant Coach Matty White.

CSI alumnus Craig Sleap ’01, a member of the Basketball program from 1996 to 2000, while doubling on the Baseball team, crafted the idea to host the inaugural event along with CSI Head Coach Tony Petosa ’86, ’93.

“Craig and I spoke a few times about an alumni game, and when Matty passed away, a collection of alumni really wanted to do something fitting in his honor,” explained Petosa. “I think this alumni game is a great way of preserving his memory. Having a group that he admired and that looked up to him assembled in one place to celebrate what once brought them together is overwhelming. We are very excited about it.”

Approximately 40 to 50 former alumni have already committed to participate, as CSI sent invitations to hundreds of former alumni, in coordination with the Office of Alumni Relations. Associate Director of Alumni Relations Jennifer Lynch was excited about the concept from the start.

“The inaugural Alumni Men’s Basketball game will recognize the legacy of Assistant Men’s Basketball Coach Matty White. At the same time, we also recognize the amazing contributions of our alumni athletes through the years. We look forward to welcoming them back to campus for a historic game and encourage our alumni and campus community to come cheer them on.”

The event will feature a full game played before CSI Men’s and Women’s doubleheader tip-off versus CUNYAC-rival Hunter College, beginning with the Men’s game at 1:00pm. Alumni will be provided with complimentary game jerseys and a full luncheon at the conclusion of the event. Registration is $30 for alumni who wish to play or those wishing to contribute and get a t-shirt with all proceeds generated assisting the Men’s Basketball program. The games are free for spectators.

An assistant coach for the Dolphins for 17 years, Coach White lost his battle with kidney cancer this past May. He was 74. In a dedication ceremony prior to tip-off, members of the alumni will present the White family with a commemorative plaque officially renaming the event the Matty White Men’s Basketball Alumni Game.

“Coach White never played a minute of basketball at CSI, and you won’t find his name in the wins and losses annals of coaches here either, but what he meant to our program is immeasurable,” said Associate Athletic Director David Pizzuto, who has helped organize the event. “For the alumni to dedicate this day to him is a strong indication of just how valued he was and how he was embraced by the CSI family. There is no one more truly deserving.”

Alumni who want to register early for the event can contact Petosa or Pizzuto at 718.982.3169/3166. Late registration will take place beginning at 9:30am at the Sports and Recreation Center on the day of the game.

CSI MEN’S BASKETBALL ALUMNI GAME SET


It has been a long time coming, but the College of Staten Island men’s basketball program will be holding its Inaugural Men’s Basketball Alumni Game on Saturday, January 29, at 11am at the Sports & Recreation Center.  Designed to welcome back alumni that played for CSI both when it was a two and four-year institution, the event will be used as a fund and friend-raiser for the program with all proceeds generated supporting the program in the name of late assistant coach Matty White.
CSI alum Craig Sleap, a member of the basketball program from 1996-2000 while doubling on the baseball team crafted the idea to host the inaugural event along with CSI Head Coach Tony Petosa. 
“Craig and I spoke a few times about an alumni game, and when Matty passed away, a collection of alumni really wanted to do something fitting in his honor,” explained Petosa.  “I think this alumni game is a great way of preserving his memory.  Having a group that he admired and that looked up to him assembled in one place to celebrate what once brought them together is overwhelming.  We are very excited about it.”
Approximately 40-50 former alumni have already committed to participate, as CSI sent invitations to hundreds of former alums collected from databases kept by the CSI Alumni Relations Office.  Associate Director of Alumni Relations Jennifer Lynch was excited at the concept from the start.
“The inaugural Men’s Basketball Alumni Game will recognize the legacy of Assistant Men’s Basketball Coach Matty White. At the same time, we also recognize the amazing contributions of our alumni athletes through the years,” commented Lynch.  “We look forward to welcoming them back to campus for a historic game and encourage our alumni and campus community to come cheer them on.”
The event will feature a full game played before CSI men’s and women’s doubleheader tip-off vs. CUNYAC-rival Hunter College, beginning with the men’s game at 1pm.  Alumni will be provided with complimentary game jerseys and a full luncheon at the conclusion of the event.  Registration is $30 with all proceeds generated assisting the men’s basketball program. 
An assistant coach for the Dolphins for 17 years, coach White lost his battle with kidney cancer this past May, he was 74.  In a dedication ceremony prior to tip-off, members of the Alumni will present the White family with a commemorative plaque dedicating the event in future years be officially renamed the Matty White Men’s Basketball Alumni Game.
“Coach White never played a minute of basketball at CSI, and you won’t find his name in the wins and losses annals of coaches here either, but what he meant to our program is immeasurable,” said Associate Athletic Director David Pizzuto, who has helped organize the event.  “For the alumni to dedicate this day to him is a strong indication of just how valued he was and how he was embraced by the CSI family.  There is no one more truly deserving.”
Those wanting to register early for the event can contact Petosa or  Pizzuto at (718) 982-3169/3166.  Late registration will take place beginning at 9:30am at the Sports & Recreation center on January 29, with tip-off slated for 11am.




CSI’S PIZZUTO NABS NATIONAL HONOR FROM NADIIIAA

The National Association of Division III Athletic Administrators (NADIIIAA) has bestowed its 2011 3rd Annual Emerging Athletic Administrator Award to David Pizzuto, CSI’s Associate Athletic Director and Sports Information Director. The award, the only of its kind given nationally each year, is bestowed upon a professional with seven or less years of upper athletics administrative experience recognized as a trailblazer among young professionals with a promising future in upper athletics administration. The award will be presented to Pizzuto at the NADIIIAA reception on the final day of the 2011 NCAA Convention in San Antonio, Texas, on January 15.
Fielding multiple nominations to close the year, the NADIIIAA selects a recipient of this honor in time for the Convention each January. Pizzuto was nominated for the award by former CSI and current Drew University Athletic Director Jason Fein. According to a NADIIIAA press release the Emerging Athletic Administrator Award is presented to Pizzuto recognizing his involvement and leadership roles on campus or in the conference office during his seven years of upper administrative athletic service in both NCAA Divisions II & III.
“I am deeply humbled to have been given this distinction by my peers,” said Pizzuto. “I think it’s a testament to great people whom I have worked with and nurtured me into the administrator that I am and hope to continue to be.”
A Staten Island native, Pizzuto first got involved in collegiate athletics as far back as 1999, when he became CSI’s first ever full-time Assistant Sports Information Director and Intramurals Coordinator as a student, working under then-SID Fein. In 2004, Pizzuto obtained his first position in upper athletics administration, becoming the Assistant Athletic Director for Sports Information and Operations at NCAA Division II Georgian Court University, where Pizzuto also oversaw all aspects of NCAA compliance. The hiring came one-year after GCU had made the switch from NAIA to NCAA Division II, and Pizzuto was only the second full-time hire next to Athletic Director Laura Liesman.
“GCU was an absolutely fantastic place to work,” tells Pizzuto. “It provided an incredible challenge but the freedom to set up an office from scratch and a terrific and welcoming administration with a team philosophy the entire way.”
In 2006, when Fein was elevated to Athletic Director at CSI, he called on Pizzuto to return to the Dolphins Division III program as Associate Director, a position Pizzuto accepted and has held since. In 2008, when Fein departed to nearby Drew University, Pizzuto was elevated to Interim Director. Faced with a challenged budget and a concrete slab for a gym floor due to water infiltration to the Sports & Recreation Center, Pizzuto oversaw purchase and installation of CSI’s current temporary gym floor and led the Dolphins program through its biggest fund-raising total in history. Pizzuto also retained his position as Associate and Sports Information Director during the transition year, and reverted back to his former role beginning in 2009.
“It was undeniably a challenge, but I was blessed with having an extended family at CSI that really rallied together during that time,” Pizzuto said.
Since returning to CSI, Pizzuto has developed the Sports Information office specifically. Dolphins’ television coverage and fan support has increased exponentially and Pizzuto founded CSI SportsNet, which provides nearly 100 webcasts annually of most road contests of CSI soccer, basketball, baseball and softball events each year. Yearly media guides and publications have increased, and Pizzuto has also overseen development of the CSI Athletics website, which was first developed in 2006. He is also responsible for filing all statistically relevant material for the CUNYAC and NCAA, and is principal organizer and host of the annual CSI Awards Banquet held at the close of each athletic year. His sports information staff at CSI has also worked game events at Division I Wagner College and Long Island University.
“I have known David in several capacities, including hard working student, trusted employee, dependable associate, as well as loyal friend and colleague,” says Jason Fein, whose nomination fueled the award. “He not only understands the challenges in athletics, but he embraces the benefits of the environment. Many times though thoroughly exhausted, were able to look back upon the journey and the enhanced experiences we were able to facilitate for the CSI student-athletes and community, and we were proud to be part of it. I couldn’t be happier for him because it’s well-deserved.”
On top of his duties at CSI, Pizzuto also donates his time working with Time Warner Cable as principal statistician for all on-air broadcasts, and has worked with the New York Yankees, New York City Marathon, and the Maccabi Games during his time at CSI. He is the recipient of the first-ever CSI Athletics Distinguished Service Award in 2002, and is a 2008 recipient of a CSI Athletics Faculty/Staff Appreciation Award. That same year, he became an honorary member of the Cambridge’s Who’s Who Among Executives & Professionals. A father to twins, his three-year old daughters Sabrina and Liliana recently starred in the motion picture Sex and the City 2, released in 2010, adding to his busy lifestyle.
“I’ve been blessed with an understanding family that has put up with the many nights and weekends we put in, and with an extraordinary staff that invigorate and inspire at every turn,” he said. “It’s an extraordinary challenge and immeasurably rewarding to do what we do, but you can’t do it unless you’re surrounded with support. The award I won belongs to those people more than me.”
Pizzuto will accept the 3rd annual award in front of a national audience on January 15, ironically, the date of his daughters’ third birthday. The date helps him keep perspective.
“I have to hop on the first flight back because my kids will never forgive me if I don’t get back to celebrate with them,” he said. “I’ve always dreamed of working in sports and making a difference, and my daughters inspire me to be the best I can be. Bringing the award home for them is a valuable lesson in following your aspirations. I couldn’t be more thankful.”
The NADIIIAA Award is the first ever for the College of Staten Island.

Fire Commissioner Cassano Appoints Abdo Nahmod Chief of FDNY’s EMS

CSI alumnus Abdo Nahmod has been selected as the new Chief of the FDNY's Emergency Medical Service Command

Fire Commissioner Salvatore J. Cassano announced yesterday that Abdo Nahmod, a 25-year veteran of the Department, has been appointed Chief of FDNY’s Emergency Medical Service Command effective yesterday.

“Chief Nahmod has shown tremendous dedication to this Department and to the people of New York City throughout a long and distinguished career,” Commissioner Cassano said. “With an advanced degree in Homeland Security he earned earlier this year and several years overseeing FDNY’s Emergency Medical Dispatch, he will continue our mission of providing New York with the best Emergency Medical Service available anywhere.”

For the past three years, Chief Nahmod has served as a Deputy Assistant Chief overseeing Emergency Medical Dispatch. He grew up in Beirut, Lebanon, and moved to Paris with his family in 1967. Two years later, they immigrated to the United States, where he went on to study health science at the College of Staten Island. While in school, he worked for six years with a volunteer ambulance company in Bay Ridge, Brooklyn before joining the city Emergency Medical Service as an EMT in 1986. Over the years, he was promoted up through the ranks and, as a Captain, was tapped to head the first combined Fire-EMS station in Rossville, Staten Island. He was promoted to Deputy Chief in 2004 and served as Staten Island Borough Commander before being promoted to Chief of Emergency Medical Dispatch in 2008. Chief Nahmod earned a Master’s degree in Homeland Security Studies from the Naval Postgraduate School Center for Homeland Defense and Security in Monterey, Calif. in March. He was recognized five times during his career for meritorious service.

“Emergency Medicine, for me, has always been a calling, not a job, and the Fire Department has given me the opportunity to fulfill this calling,” said Chief Nahmod. “I couldn’t be happier to take on the important role of overseeing the world’s greatest Emergency Medical Service and I’m honored to have the opportunity.”

Chief Nahmod replaces Chief John Peruggia, who has served as head of EMS Command for the past six years and will continue his career with the Department in a new role to be determined.

Commissioner Cassano is elevating the Chief of EMS position from three to four stars, in recognition of the growing stature and importance of the EMS Command, which responded to a record 1.26 million calls last year.

“I created the first strategic plan for EMS last year to focus on further improving the service we provide to New Yorkers,” Commissioner Cassano said. “We have made some changes and, despite Chief Peruggia’s dedicated service to this Department, I felt new leadership was needed at this time. Last week’s blizzard presented tremendous challenges for the Department that are currently being addressed with an eye toward improving performance going forward.”

SOURCE: FDNNTV.com

CSI Student Service Learning Marketing Research Projects Provide Valuable Insights

On-Point Marketing Research members (L-R:) Jeffrey Drouillard, Lorna Wilson, Susan Fenley (Executive Director, Sundog Theatre), Gideon Omagbemi

Four teams of upper-class marketing research students presented the results of their semester’s marketing research projects to representatives of the Sundog Theatre, Richmond County Orchestra, Riverside Opera Company, and the Little Cupcake Bakeshop recently at the College of Staten Island’s Center for the Arts.

On-Point Marketing Research members Lorna Wilson, Jeffrey Drouillard, and Gideon Omagbemi gave a 20-minute presentation on their findings to the Director of Sundog Theatre, Susan Fenley.

Elite Entertainment members (L-R:) Katie Kapitan, Melissa Castellanos, Maestro Alan Aurelia (Richmond County Orchestra/Riverside Opera Company), Sandy Tang, Shannon Clark, Kiki Kosmidou, Vincent Cannone

Student researchers from Elite Entertainment including Katie Kapitan, Kiki Kosmidou and Sandy Tang presented their results to Maestro Alan Aurelia of the Richmond Country Orchestra as did C3 Research, Vincent Cannone, Melissa Castellanos, and Shannon Clark with their segment on the maestro’s Riverside Opera Company.

NEKS Level Research members (L-R:) Sagi Alkobi, Kristie Draper, Nelson Ortiz

Market research for a CSI alumni member’s Little Cupcake Bake Shop in Brooklyn, a for-profit business, was presented by NEKS Level Research team members Sagi Alkobi, Kristie Draper, and Nelson Ortiz.

These Student Service Learning presentations were executive summaries of information gleaned from their marketing research projects. Each team met with their client to determine the problem areas; define the research objectives, constructs, and measurements; and to develop a questionnaire. The questionnaires were completed electronically and manually by a convenience sample of both organization supporters as well as Staten Island Chamber of Commerce members who agreed to participate. The students’ data were then analyzed via SPSS, a statistical software application, and then crafted into a final report and PowerPoint presentation. Each team was able to demonstrate new and surprising insights to each organization from their support base as well as Chamber members, and provide real-world suggestions for cultivating future donor/supporter involvement and market expansion potential. This year the students added their first for-profit client.

Past research projects from CSI marketing research students have included a study for a St. John’s University continuing education program; SCORE, Staten Island branch; The American Cancer Society, Staten Island division; and COAHSI, Council on the Arts and Humanities for Staten Island.

Maestro Aurelia commented, “I learned a lot about how we can reach more people on Staten Island and what our general audience is thinking. The teams of students you selected to work on this report were fantastic to work with. I also learned from the other teams’ remarks during their presentation.”

Susan Fenley added, “Thank you so much for allowing Sundog to be part of this wonderful program. I think it was a completely win-win situation, with everyone benefiting.”

Professor Thomas Tellefsen, Chairperson of the Business Department at CSI, acknowledged, “The feedback has been great. It’s particularly gratifying when real managers speak well of our students.”

Jeffrey Drouillard, a student who worked on the Sundog Theatre project noted, “I wanted to thank you for allowing me to be part of something [in which] a select few students get to participate. I have learned so much in this quick semester-–this class gave me an insider look into the real business world–-late nights and very early mornings…Thank you for the learning experience – I will hold it with me wherever I go in the future.”

The client-sponsor for Little Cupcake Bakeshop was not able to attend the presentation because of holiday business issues but stated in an email, “Your students very much impressed me and I know the work will be stellar!” He will receive his report after the holidays.

Bill Dubovsky, Adjunct Lecturer in Business, welcomed the audience with a brief presentation on how marketing research can be used by non-profit organizations to build capacity (audience and supporters) and video-recorded the presentations for future marketing research classes. “Our community client-sponsors all came away with useful information and learned from each other’s presentations. It’s gratifying to see students excited about doing real research and then see their results put to practical use by real organizations,” stated Dubovsky, who thanked them all for their time and support of the students.

Each attending client-sponsor received a copy of the research report, data, the PowerPoint presentation, as well as a PDF copy of Non-profit Marketing – Capacity Building Workshop Participant Workbook to act as a guide in developing marketing strategy from the data.