Staten Island, NY | A pair of familiar faces to the College of Staten Island Athletics program have been given elevated duties within the program in a newly developed marketing division. Kelsey Carey, an assistant coach with women’s basketball has also been named CSI Athletics’ new Marketing and Promotions Coordinator, while veteran head baseball coach Michael Mauro has been named Marketing & Development Coordinator, to coincide with his coaching duties. The pair will team up to expand and improve on the program’s outreach to the community and improve on the philanthropic ventures of the program. Both start their new positions next week.
“A critical element of the college’s strategic plan involves developing a strong connection in the borough of Staten Island,” said Director of Athletics Charles Gomes. “In addition, one of the primary principles of the NCAA Division II philosophy involves actively engaging our community. I believe that by expanding the roles of both Kelsey and Mike to include marketing duties, will help us achieve that mission. I look forward to working with them and continuing to develop the CSI Athletic program.”
A graduate of the marketing program at Fairfield University, Carey joined the Dolphins ranks in 2018 as the assistant basketball coach coming off of an outstanding playing career both collegiately and abroad in Dublin, Ireland. Carey is finalizing a Master’s Degree in International Business: Global Brand Management from Griffith College, based in Dublin.
As Marketing & Promotions Coordinator, Carey will primarily be charged with the creation of CSI Athletics’ brand identity and internal advertising for processing and distribution. She will be charged with marketing the athletic and camps and clinics programs while fortifying internal showcase events such as the CSI Hall of Fame and Golf Outing along with alumni relations. She will also work with the community in promotional events designed to engage and enhance the gameday experience at the College. She is duly excited to take on her new role.
“I am extremely thankful and excited to begin my position as the new Marketing and Promotions Coordinator at CSI,” said Carey “I am thrilled to be able to apply the knowledge, both academic and athletic, that I have gained during my collegiate career to help further develop this amazing athletic department. Through this position, we hope to further expand and deepen our relationships with our alumni, fans and overall community. We hope to really spread the College of Staten Island name further into our community and to boost their unwavering support.”
A veteran of the CSI program and of the marketing field, Mauro brings a wealth of experience to the Dolphins in his elevated capacity. The head baseball coach since 2009, from 2012-18, he served as the Marketing Director for One-on-One Physical Therapy on Staten Island, expanding on the philanthropic footprint that the organization has had over the years. Most recently and alongside his duties at CSI, he became the Vice-President of Marketing for TLC Physical Therapy on Staten Island.
In his new role as Marketing and Development Coordinator, Mauro will be involved in all aspects of external marketing relations, working within the community to improve on the friend and fundraising ventures of the program. He will be charged with the development of short and long-term partnerships with local and regional businesses and community groups designed to add to the Dolphins’ core of fundraising and outreach efforts. Mauro’s efforts will help emphasize corporate-partner retention and satisfaction, something he is eager to do.
“I’m very excited to start this new chapter in my career,” said Mauro. “CSI and Staten Island are a great match. I look forward to working with the community and giving them the opportunity to be part of this great athletic department that CSI has to offer.”
The pair will start their official duties next week, hoping to install a foundation for success that the College can lean on through marketing revenue in years to come.
Both Carey and Mauro will retain their current role as coaches. The CSI Women’s Basketball team recently completed a very successful 2018-19 campaign, while the Baseball program officially introduced their season this past weekend and are looking to defend their four-time CUNYAC Championship streak.